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Why businesses should check their online presence quarterly and how

You might have been doing business for years, but that doesn't mean your online presence is as up-to-date as it should be. In fact, if you haven't checked since the last time you updated your website, you might miss out on opportunities to gain new customers or generate leads. But how often should you check? What are some of the things you can do once identified? And why is it essential to keep up with these updates in the first place? These are all questions I will answer in this blog post so that by the end, you can feel confident about doing things like quarterly checks of your site's progress (or lack thereof).





Is your business online presence up to date?


If your business doesn't have a website, or if it's outdated and needs to be updated, then you should consider creating a new one. Now is the time to check if you already have a website but are unsure how well it ranks in search engines or whether it is optimized for users and mobile devices.


If your business does not have an email list or blog (and most small businesses don't), this could be another area where some improvement could be made. Your customers want to hear from you regularly, and if they can't find out about new products or offers through these channels, they will go elsewhere!


If you are not active on social media, this is another area where you should consider making improvements. Social media has become an important part of many businesses' marketing strategies, and if yours doesn't have a presence, this could be a missed opportunity.


The above points are just a few possible ways to improve your business's online presence. If you would like more information or have any questions, feel free to get in touch with us here at iCreate Productions, and we will be happy to help!



Online marketing is important to ensure people can find you in search engines.


If you want to be found by people, then it's important to check your online presence quarterly. This helps ensure that potential customers can quickly locate and access your website.


To do this, you must ensure that your site appears at the top of search engine results pages (SERPs). The best way to achieve this is through SEO - search engine optimization - which uses techniques such as keyword research, content creation, and link building to improve visibility on SERPs.


If you're not doing SEO, it's likely that your site is not ranking at the top of SERPs. This means that you're missing out on potential customers and sales. If this sounds like a problem, then we can help fix it. With more than a decade of experience in digital marketing, we know how to boost your website's visibility on search engines.


How often should you check your online presence?


It's important to know how often you should check your online presence and how to do it.

  • Monthly: Make sure that all of your social media pages are active and updated regularly. These channels can be used to alert customers about new products, promotions, or services in a way that's more personal than email marketing or press releases.

  • Quarterly: Check back on any blog posts that you've published recently, as well as older ones that may still be relevant today (or even more so now). If they're still generating good traffic from search engines like Google but haven't been updated recently enough for people looking for content related to those topics - consider revising them! This way, nobody misses out on valuable information because it hasn't been updated since last year when we first started writing about what's happening in your industry today."

The year is just beginning! Check in to see if you need to be aware of any new developments in your industry. If there are, consider adding them to blog posts or social media updates as soon as possible, so people will know what's happening and how it affects their lives.


If you're looking to start a blog but feel like you don't have time to write consistently - consider using our services. We'll help you create content relevant to your audience that can be used across multiple channels like social media, email marketing, and more!


What can be done if there are issues with your online presence?


If there are issues with your online presence, it's best to address them as soon as possible. To do this, check the following:

  • Check your website's mobile and desktop versions. Make sure they both look good on all devices and screen sizes.

  • Check for broken links. If you have any broken links on both versions of your site (such as 404 errors), fix them immediately because they can hurt user experience and decrease conversions.

  • Check for duplicate content or plagiarism in any blog posts or articles published in recent months. Ensure users can be directed back to those pages instead of being sent elsewhere when accessing information.

If you have a website, check its load time. Google recommends that your site load within two seconds or less to ensure a positive user experience. If it takes longer than that, consider speeding up your page load times by optimizing images and removing unnecessary plugins and scripts.



Your website is often the first place prospective customers go when they're looking for information about your company.


It's important to keep it fresh and current with high-quality content that answers questions and offers valuable information to users

Keep in mind that Google uses its algorithm to rank websites based on a variety of factors, including:

  • How many people visit your site (traffic)

  • How long do they stay on the page (time on page)

  • How many pages do they view?

If you want to improve your rankings, you need to make sure that all these things are happening on your website.


To sum things up


We hope you're convinced of the importance of checking your online presence. If not, at least consider hiring someone to do it for you. It's not just about having a website anymore; it's about being seen as an authority by potential customers and keeping up with trends so that your business can stay relevant in today's world.

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