In today's era, Modern marketing has become more critical than ever before. With the advent of the internet and social media, reaching a larger audience with your message has never been more effortless. However, with so many companies and individuals vying for attention online, it can be hard to stand out from the crowd.
One of the most important things to remember when marketing your business is the rule of 7. This rule states that a potential customer needs to see or hear your message at least seven times before taking notice and acting on it.
With so much noise online, it can be challenging to get your message in front of potential customers seven or more times. However, you can increase your chances of being seen and heard in a few ways.
First, make sure your branding is solid and consistent across your marketing materials. Your website, social media accounts, print materials, and even how you answer the phone should all reflect your brand positively.
Branding is the first thing people see when they come across your business. The logo, color, font, and everything in-between are how to brand your business and make your customers remember you.
Social Media - Your Unique Selling Point:
Social media is a great way to get your message in front of potential customers. Post interesting and relevant content, engage with other users, and run targeted ads.
Make sure to showcase your unique selling point (USP) on social media. What is it that makes your business different from the competition? Why should people buy from you? Answering these questions and your users' comments will help you stand out online.
Website UI & UX:
Your website is often the first thing potential customers see when they search for your business online. Make sure it is well-designed, easy to navigate, and full of helpful information.
Your website should also be optimized for search engines so that potential customers can easily find you when they are searching for businesses like yours.
As I mentioned, The Marketing Rule of 7 has advanced a lot, unlike the traditional marketing channels. Google ads can be a game-changer for getting your message in front of potential customers.
Google Ads are a great way to reach people who are already interested in what you have to offer. You can target ads to specific demographics, keywords, and even locations.
Data & Technology:
Data is the new oil. Most modern marketing strategies revolve around data-driven campaigns to get maximum ROI.
Technology has also infiltrated almost every aspect of marketing, from website design and development to automated email campaigns. By understanding how and why people search for businesses like yours online, you can put your business in front of them when they are most likely to convert into paying customers.
If you want to stay ahead of the competition and grow your business, you must focus on modern marketing strategies. Keep your branding solid and consistent, use social media to reach a larger audience, optimize your website for search engines, and use data and technology to drive your campaigns. With so many businesses vying for attention online, it's crucial to stand out and be noticed.